GOAL:
Create New Brokerage Firm
Develop Standout – Brand Footprint
Implement Operational Platforms
Manage Entire Construction and set up new office
Ken and Andrew on the set of CNBC interview discussing Ken's Success
Andrew managed the entire Deleon Office build-out - including budgets, furniture, tech infrastructure and initial hiring.
The Deleon branding that we created continues to grow the company and international reach of the message.
Ken with some of the agents, the company has 40+ people and a new model for agent success.
Create Deleon Realty
RESULT:
Deleon Realty created
Well Recognized Brand Footprint
Brand New Office, fully functional on time and budget
Personally walked top agents, some with 200M in sales, from competitor firms
Recruited staff for Ken
Two years after I left, office became #1 Brokerage in the USA
Ken continues to be featured in Multinational Media
Engaged initially to rebrand the marketing and the website, but quickly Ken realized the power of the partnership and asked me to manage the launch of Deleon Realty; including developing the entire brand (from signs, to messaging, to press and social media), hiring or screening many of the initial employees, managing the infrastructure of all things tech and software to run operations and financials and assuming full responsibility for the entire build-out of the constructions and furnishings of the new office space in Palo Alto CA. During the time that I was with Ken and his initial team, Ken became the #1 Residential Real Estate in the USA, represented the buyer of the 1st 100 million dollar home on record, and within three years of launching Deleon Realty, with the help of others that came after me, Deleon Realty became #1 in the USA as well. Learn more about Ken and Deleon Realty below:
Deleon Realty, Palo Alto, California
www.deleonrealty.com
PROJECT REQUIREMENTS
Create Top RE Brokerage:
- Full Branding
- Operations
- Marketing / Social
- Construction Buildout Created and executed business development plan for real estate agent, Ken Deleon, and subsequently built and implemented an operational infrastructure for the launch of DeLeon Realty.